Client: Sony Pictures Home Entertainment

Traditionally for key customer corporate communications and product sell-in presentations, Sony Pictures Home Entertainment [SPHE] were using PowerPoint presentations created by individual members of the marketing department [leading to different styles, product emphasis and corporate message]. Once the main presentation had been made to customers, individual national sales managers would modify each presentation for their individual customer accounts further fragmenting and diluting the original sell-in document.

The Brief
In response to key customer feedback, SPHE UK required a set of branded PowerPoint Presentation templates with a consistent and corporate look and feel that could be used to present of all the key product releases, new franchise categories and TV product releases. Once the main presentation to key suppliers had been made, individual and bespoke customer branded versions of the PowerPoint should be made available to each National Account Manager.  

Solution
Flying Pig created a new branded environment and master template for the all SPHE product releases. The template was split into clear category differentiation - new release product, catalogue, category franchise and TV product. All text and copy was formatted into a range of product branded and template driven style sheet. Product details, price, barcode, box office and sell-through information were added in a stylised and consistent format. Extensive PhotoShop backgrounds were created for each product release resulting in a slicker and more professional sales and marketing presentation tool.  Trailers, videos and interviews were streamed into the presentation. Branded and bespoke templates were created for individual customer accounts allowing for a more targeted sell-in by the sales team [that could be adapted on the fly if required]. Printed leave-behinds were also made available to SPHE customers.  The result? A more professional presentation tool and an uplift in sales and space secured in store by SPHE.

Service Used
Communications strategy, design and artwork, product research, copywriting, audio visual editing, digital media streaming, print and production.