Castello del Nero Resort and Spa, RMS

Background
Castello del Nero Resort and Spa is a beautiful and elegant hotel in Tuscany and a member of the Leading Small Hotels of the World brand. The owners wanted to revitalise and reinvigorate the Hotel brand. At the same time the owners wished to market a number of derelict farmhouses located within the vast Castello Estate that were being made ready for development into high-end and premium quality properties. 

The Brief
To create a premium brand identity for Castello del Nero and a new suite of marketing materials for Hotel. At the same time to design and create a suite of sales and marketing materials for the farmhouse development - rebranded as The Residences. 

The Solution
Flying Pig flew to Tuscany to scope the project and the wide-ranging set of client requirements. A project plan was established and subsequent visits to the Hotel and Residences, accompanied by renowned photographer Ray Main, allowed Flying Pig to create a beautiful suite of stunning Hotel and Spa photography that would be used to anchor look-and-feel of all the materials that were produced.

Phase I delivery included the design and production of a stylish and premium Hotel Spa and Brochure as well as a set of complimentary direct marketing materials that helped relaunch Castello del Nero as one of Tuscany's Premier Hotel and Spa destinations.

The derelict Residences were photographed in their raw form and manipulated with off-plan 3D renders [created in-house by Flying Pig] to create a unique set of brochures and premium direct marketing campaign material.  

Phase II of the project will include a proposed update of selected sales and marketing material and a dedicated Residences website. 

Services Used
Design and artwork, photography, 3d modeling and rendering, print and production, website design, direct marketing.