The Magic is not so far from where you are!

Disneyland Paris placed a challenging brief in front of Flying Pig to raise awareness - with a UK specific message - of the New Generation Festival launching in Paris in April 2010.

At the same time, the eMail broadcast was to act as a vehicle to alert potential visitors to the generous introductory offers available, drive visitors to the Disneyland Paris site and raise awareness that the resort is ‘not so far from where you are’. Flying Pig designed and created an offer led, challenger eMail that was used in an A/B test with existing control creative.

Whilst the jury is still out on response rates and the all important visitor conversion rates, initial results have the Flying Pig eMail ahead of the existing control eMail... Perfect.