Client: Sony Pictures Home Entertainment:

Sony Pictures Home Entertainment [SPHE] wanted to raise awareness amongst their trade customers of their new release Blu-Ray and extensive Sony and Columbia Pictures back catalogue DVD product. Awareness was also required for all new release theatrical product to whet the appetite of up and coming releases. Historically, all trade communication had been ad-hoc, driven by the requirements of SPHE’s National Account Managers in response to individual retail requirements.

The Brief
To create a new quarterly A4 magazine that would highlight each new release product release and a selection of back catalogue highlights. Profiles of actors and films would be used in an editorial context.

Flying Pig successfully won the pitch for The Collections brochure by challenging the original SPHE brief and suggesting a new, higher-end communications vehicle for presenting new and back catalogue product to their customers.  

Solution
To create a new high-end corporate sell-in brochure that looked like it had been created by a Hollywood studio. Our thinking was to produce a beautifully designed and produced ‘coffee table’ book that reflected SPHE’s brand identity and that would be retained by the customer for future reference [and for stock ordering purposes]. The format of the brochure was changed from the proposed A4 format to 240mm square without increasing the production costs but enhancing the aesthetic feel of the brochure.  

The Collection that would contain EVERY SPHE new release, catalogue and TV product split into categories and franchises. High-definition Blu-Ray technology was launched to a format hungry audience whilst positioning SPHE as a forward-thinking studio at the forefront of the new technology as well as creating a new vehicle for all new SPHE Blu-Ray releases.

Flying Pig have now designed, copy-written and produced a quarterly Collection Brochure [currently running at almost 100 pages] for SPHE for several years.  

Services Used
Design, copy-writing, artwork, print and production management, fulfillment.