Client: Novus Leisure Limited

Novus Leisure is a market leading operator of late night premium bar sector operating 38 bars and restaurants in pre-eminent positions in the West End and City of London. Venues include Tiger Tiger, Sugar Reef, On Anon, The Warwick and Cheers.

Brief
Novus Leisure commissioned Flying Pig to produce a suite of creative materials for the relaunch of The Warwick Bar and Club in the West End of London. The brief was to reposition The Warwick as 'a cool and hip escape from reality where anything can happen’.  The entire relaunch campaign had to be quirky and sexy in line with the venue’s proposed chic, mismatched interior and funky, energetic vibe.   

Solution
Working closely with the client, our creative approach applied a moody and sexy twist to the Warwick relaunch by focusing the key creative elements on a modern and naughty Alice In Wonderland Garden Party.

A teaser campaign of sexy Alice Playing Cards left in public places was launched whilst the venue exterior was dressed in provocative, eye-catching graphics disguising the builder's refurbishment work.

The Warwick website was temporarily removed to be replaced with a sexy, new holding page. Traffic was driven to pre-register for VIP Launch Party Tickets from the Novus Leisure database. A staged delivery email campaign was launched in the weeks leading up to the Launch Party.

Local businesses and press were invited to the VIP Launch party with boxes of cupcakes [Eat Me] and an invite card [Read Me]. Registration to the Warwick Guest List allowed the download of free drinks vouchers [Drink Me] for in venue redemption.

Services Used
Design & artwork, copy writing, web design, email marketing, large format print and production management.